Indore-based Candytoy Corporate, a leading player in the confectionery toy industry, has announced a significant partnership with Reliance Retail, India’s largest retailer, to expand its product distribution across the country. The company, known for its innovative candy toys, has secured a purchase order from Reliance Retail to supply its products to 1,400 stores by the end of the fiscal year. This collaboration marks a crucial milestone in Candytoy’s growth trajectory, with a strong focus on scaling its reach and increasing revenue.
A Gradual Rollout with Major Growth Plans
Gaurav Mirchandani, the founder and director of Candytoy Corporate, revealed that the agreement with Reliance Retail was signed several months ago, laying the groundwork for a strategic partnership that will see Candytoy’s products available in stores nationwide. Currently, Candytoy has received purchase orders for 15 stores, with plans to increase this number to 200 by the end of Diwali. By the close of the fiscal year, the company aims to have its confectionery toys in 1,400 stores.
The rollout will take place in stages, with the initial focus on ensuring a smooth transition for the first 200 stores. This phase alone is projected to generate a substantial monthly revenue of ₹2 crore. By the time the full 1,400 stores are operational, Candytoy expects its monthly revenue to surge to ₹4 crore to ₹4.5 crore.
“We are thrilled to partner with Reliance Retail, which will allow us to scale our business and reach a broader consumer base,” said Mirchandani. “This partnership aligns perfectly with our vision of becoming a dominant player in the confectionery toy market in India.”
Diverse Product Offering Across 75 SKUs
Candytoy Corporate currently offers more than 75 stock-keeping units (SKUs), featuring a wide variety of sweet and savory candy toys that appeal to children and adults alike. The company has positioned itself as a key player in the confectionery market by combining fun, toy-like packaging with high-quality, delicious candy.
This extensive product range will now be available at Reliance Retail stores, catering to a diverse customer demographic. Mirchandani believes that the company’s unique offerings and innovative marketing approach will resonate well with Reliance’s large and varied customer base.
“Reliance Retail is an ideal partner for us because of its vast footprint across India,” added Mirchandani. “We’re confident that our products will stand out on their shelves and attract a lot of attention from customers.”
Financial Projections and Growth Outlook
For the current fiscal year, Candytoy Corporate is projecting revenue between ₹260 crore and ₹280 crore. This figure is expected to grow significantly in the coming years, with revenue for the next fiscal year projected to fall between ₹400 crore and ₹450 crore. This impressive growth trajectory is driven in large part by the partnership with Reliance Retail, but also by Candytoy’s strong export business and collaborations with prominent international brands.
The company exports its products to 40 countries, contributing to its expanding global footprint. For this fiscal year, Candytoy expects to generate approximately ₹120 crore from exports, while domestic sales are anticipated to bring in around ₹200 crore. The domestic market revenue includes both direct-to-consumer (B2C) sales and partnerships with channel distributors.
Manufacturing and Production Capacity
Candytoy Corporate’s manufacturing infrastructure is extensive, with five production plants and partnerships with 11 contract manufacturers located across three continents. This global network enables the company to produce and distribute its products efficiently on a large scale. However, Mirchandani emphasized that meeting the growing demand, especially with the new orders from Reliance Retail, will require some time due to the need to open new production molds and facilities.
“The scale of our operations is growing rapidly, and with that comes the need to invest in expanding our production capabilities,” said Mirchandani. “We’re working hard to ensure that we can meet the demand from Reliance and other partners, but it will take time to fully ramp up.”
Mirchandani expects the full impact of the increased production to be visible in the next financial year, as new facilities and molds come online to support the higher volume of orders.
Future Plans: IPO and Equity Divestment
Candytoy Corporate is not only focused on its immediate growth through partnerships and expansion but also has long-term plans to further solidify its position in the market. The company is currently considering divesting approximately 10% of its equity to raise funds for future expansion. This move will provide Candytoy with the financial resources it needs to continue scaling its operations and reach new markets.
In addition to the potential equity divestment, the company is also exploring the possibility of going public within the next two to three years. Mirchandani indicated that discussions with several large investors are already underway, and Candytoy is eyeing an initial public offering (IPO) after the fiscal year 2026-27.
“We see an IPO as a natural step in our growth journey, but it’s something that we’ll consider only once we’ve achieved a certain scale and stability,” said Mirchandani. “In the meantime, we’re focused on continuing to build a strong foundation for the future.”
Collaborations with Prominent Brands
Candytoy Corporate has also established itself as a trusted partner for some of the world’s leading brands. The company works with notable names such as Colgate Palmolive, Puma, MTR, Bournvita, Yellow Diamonds, Vistara Airlines, and AirAsia, among others. These collaborations highlight Candytoy’s ability to produce high-quality, innovative products that resonate with both consumers and corporate partners.
Mirchandani sees these partnerships as a key part of Candytoy’s strategy to diversify its product offerings and expand its reach both in India and abroad. “Our collaborations with global brands have been a great source of growth for us, and we’re excited to continue building on those relationships in the years to come.”
Conclusion
The partnership between Candytoy Corporate and Reliance Retail represents a significant step forward for the Indore-based confectionery toy company. With ambitious plans for expansion, robust financial projections, and a strong network of partners, Candytoy is well-positioned for continued success. As the company works to increase its production capacity and meet the growing demand for its products, it is clear that Candytoy is on track to become a major player in both the domestic and international markets.
With an IPO on the horizon and plans to divest equity, Candytoy is preparing for a future filled with growth opportunities, making it one of the most exciting companies to watch in the confectionery industry today.